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Your Business Card: Is it Helping or Hurting Your Sales?
Oct. 20 -- I often say that a business card is a companyís most-used brochure. Itís tiny as brochures go, but it has a very similar purposeóand can have greater importance. Besides providing your contact details, your business card gives those who receive it an instant impression as to who your company is, what it stands for and its level of professionalism.

Each time I go to a conference, I mentally critique every business card I get. Yes, Iím in marketing and I do those kinds of things, but Iím not alone. Whether consciously aware of it or not, one casts judgment and evaluates a company with every data point available. And at a conference, a business card may be the only data point people get.

As you ponder whether your business card is helping or hurting your companyís growth, consider these five critical questions:
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20 Things Iíve Learned From 20 Years in Marketing
Oct. 20 -- Over the course of two decades of promoting companies, Iíve learned that marketing wisdom is worth its weight in gold. I recall my early days in marketing, and I chuckle at how many amateur mistakes I made. I now see those kinds of mistakes on a daily basis. They are everywhere. Great marketing, after all, is not easy to achieve.
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10 Ways to Get the Most Out Of Postcard Marketing
Oct. 20 -- With conference season about to heat up again, many companies will be contemplating how to best reach their prospects. Does old-Afashioned direct mail still make sense? You bet it does! Direct mail actually outperforms all digital channels combined by nearly 600%, according to the Direct Marketing Associationís 2015 Response Rate Report.
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How to Create a Killer Exhibit Booth
Oct. 14 -- Eager to catch the attention of prospects with your exhibit booth? As one lap around an exhibit hall will show you, thatís easier said than done. Here are five tips to making sure your exhibit booth generates results:
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4 Clues Your Brand Needs a Makeover
Oct. 14 -- As many companies prepare for upcoming conventions and focus on putting their best foot forward, itís a great time to think about how your company will be perceived. So I ask you this: if you were to launch your company today, what branding would it have? Would you choose your current logo, name, colors and tagline? Chances are, you would not.
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