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2011 Loan Originator Survey
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Sales Stories & Insight
Learn How to Sell More

Your Sales Presentation is Losing You Business
Aug. 26 -- Read it and weep. That PowerPoint presentation your company dutifully customizes and sends to prospects is costing you businessóI can almost guarantee it.

In my 15 years of work in marketing for the mortgage industry, I have rarely come across a sales presentation that reflected favorably on a company. Companies invest in experts to make their website, brochures and exhibit materials look sharp, but for some reason, they figure a salesperson can design and create their sales presentation.

Donít get me wrong. A salesperson can certainly take the first pass at creating a presentation. But when it comes to making sure that the presentation reads well, looks professional and is visually appealing, marketing experts need to step in. The vast majority of salespeople arenít equipped to write and design PowerPoints or brochures. Itís simply not their forte, so itís unfair to expect such talents from them.
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What Marketing Tactic Yields 4,300% ROI?
Aug. 22 -- Itís not direct mail. Nor advertising. Nor conference attendance. Nor webinars. Nor cold calling.
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7 Ways to Ensure Your Press Release Gets Noticed
Aug. 11 -- Thereís nothing more fundamental to an effective public relations strategy than the press release. The media landscape and delivery mechanisms may have changed radically over the past 20+ years, but the press release has never gone out of style nor lost its value Ė if itís done correctly.
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5 Great Reasons to Get Published
Aug. 9 -- One of the many things we do here at Strategic Vantage is help our clients become well-known as thought leaders in the industry.
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Diversity & Dodd-Frank: What You Should Know
Aug. 4 -- The sweeping Dodd-Frank reform included a little-known provision governing diversity. It required the CFPB and other federal agencies, including the Fed, OCC, and FDIC, to establish their own Office of Minority and Women Inclusion (OMWI). If youíre engaging women-owned and minority-owned firms, youíll be happy to hear that youíre probably complying with the diversity standards being set by the CFPBís OMWI. If youíre not doing so, you may want to read on.
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