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Last Updated Friday, February 1, 2008 5:00 PM Texas Time

Paula Parisot's
Blog Column
photo of Paula Parisot

February 1, 2008

Don't Fake It

“Keeping it real” is key to a successful sales career, according to Hal Becker.

Being able to treat your customers as you would your family and friends shows sincerity and genuine concern – a key factor in building trust with those you hope buy from you.

Becker shares his view on integrity and sales success with readers at BizJournals.com.
read story from BizJournals.com

January 31, 2008

The Power of Positive Thinking

Reach your sales goals by first believing you can. Sales experts say visualizing a positive outcome or the customer saying “yes” can improve your odds of winning the sale. Here is another example of how being successful in sales has a lot to do with your state of mind.

Doug Vermeeren, author and motivational speaker shares with readers at RisMedia how to set and reach any goal. Best of all, he uses a sales example to explain his strategy.
read story from RisMedia.com

January 30, 2008

Positively Using Leads

In sales, not all shortcuts are created equal. But, using warm leads is definitely a short cut most salespeople should follow if you want to improve closing ratios and still maintain a sense of sanity.

RealEstateFinanceForum.com shares with readers an in-depth look at the positive side of using lead generation from a third-party.
read story from RealEstateFinanceForum.com

January 29, 2008

Grading Your Sales Skills

Are you scoring with your customers or are you just selling to them? There are many ways to gage how your customers view you and your services or products, however you need to be aware of how their perceptions are branding you.

Jeffrey Gitomer shares with readers at The Eagle Tribune-Online the skinny on how to bring the grades up on your report card.
read story from The Eagle Tribune-Online

Buying Styles

Remembering that every customer is unique and expecting a certain sales experience with you could be key to increasing your closing ratio. Every buyer is different. It’s important to adapt your selling style to which type of buyer you are trying to sell to.

Learn more about adapting to your customers in a book excerpt of How Customers Like To Buy at The Financial Express.
read story from The Financial Express

January 28, 2008

Enhancements to LOS, CRM, AU & Other Tech

An updated loan origination system enables mortgage bankers to service loans pending sale on the secondary market. Meanwhile, a new customer relationship management system is expected to increase revenue at one loan shop by as much as 30 percent.
read story from MortgageDaily.com

read hundreds more sales stories in archived blog entries

  Paula Parisot reports news and reviews sales books for MortgageDaily.com.

articles by Paula Parisot

Email Paula at: PaulaParisot@CloserBlog.com

News By: MortgageDaily.com

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