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Last Updated Wednesday, February 21, 2007 07:11 AM Texas Time

Paula Parisot's
Blog Column
photo of Paula Parisot

February 21, 2007

Top Producers Use Assistants

One of the most important rules of synergy marketing is to determine which tools are more effective than others -- including assistants. You may have the best marketing plan in the world, but if you are spending your day stuffing envelopes and do not have the time to speak to customers as a result, you are unlikely to achieve your goals.
MortgageDaily.com subscribers read full story

The Written Word Can Create Demand

Capitalizing on technology to increase sales includes using e-books. Sending your customers educational materials, points of interest and other helpful information pertaining to your industry keeps you top-of-mind with them, and could possibly create a demand for your product.

One of the best ideas I’ve seen was a booklet mailed to renters outlining the simplicity of purchasing a home and informing them that they could be paying the same monthly amount – and building equity if they bought a home instead of renting a small apartment.

Don't just tell the prospect what you offer, open up the market by giving them ideas.

Matt Jackson shares with readers at ecommerce-guide.com the different types of e-books and online materials -- and how “Offering Information as Incentive to Buy” could help you increase your sales.

read story from ecommerce-guide.com

February 18, 2007

New School Sales Techniques

A lot of sales experts are advising salespeople to move away from “traditional” or old school sales techniques. There is a lot of talk about moving on to the next generation of buyers with a new and improved understanding of why people buy.

Here is another example of a traditional sales mindset versus the new and improved version. Sales advisor Jerry Stapleton, founder of Stapleton Resources shares with readers at Small Business Times why the traditional sales methods are outdated.
read story from Small Business Times

To the Top

Educating the customer takes on new meaning when we use that education to help them realize they need your product or service before you even approach them.

Chet Holmes, a leading business strategist and author, shares with readers of American Chronicle a story about how taking the initiative to engage your potential customers can slingshot you to the top.
read story from American Chronicle

February 15, 2007

Top 10 things not to do

Learning what to do in a sales job is important, but just as important is what not to do and how to avoid the traps and pitfalls in your selling career.

Bill Brooks, sales success consultant and CEO of The Brooks Group shares with readers at SalesVantage.com 10 dumb things that salespeople do and what they should be doing instead.
read story from SalesVantage.com

read hundreds more sales stories in archived blog entries

  Paula Parisot reports news and reviews sales books for MortgageDaily.com.

articles by Paula Parisot

Email Paula at: PaulaParisot@CloserBlog.com

News By: MortgageDaily.com

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