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Paula Parisot's
Blog Column
photo of Paula Parisot

March 29, 2006

Keys to Sales Success

There are six things a person can do to become a master salesperson, according to Bob Oros, founder of More Gross Profit Institute. Oros shares with readers at MyIDAccess.com the key factors of success in sales and what you need to do to master them.

Pay attention, work fast, keep it clean, make a list, get up early, and don't every quit, Oros says.

read story from My Id Access .

Know Your Customer's Customer

Knowing your customer's business inside and out is key to closing the sale. This allows you to present the proper solutions and shows that you have done your homework.

Julie Moran Alterio shares with readers of The Journal News a true story of how research paid off. Here is a great example of how learning about your customer's customer can help you close the sale.

read story from The Journal News .

Keep on Reading

To attain success in sales one must never become stagnant. The most professional successful salespeople will tell you they never stop educating themselves whether it's learning more about their customer's business, sales strategies or their own sales field.

Barbara Woller takes a good look at the books available that can help salespeople enhance or even begin their career. Woller shares with readers at The Journal News reviews of sales and business books and other paraphernalia that you can use to help guide you in your sales career.

read story from The Journal News .

March 23, 2006

Lose the Ego in Sales

Achieving high levels of success in selling requires the ability to put aside one's ego while politely ignoring the word "no" and preparing for the worst in a positive way, according to one sales book that offers 15 unique sales strategies.

No B.S. Sales Success: The Ultimate No Holds Barred Kick Butt Take No Prisoners & Make Tons of Money Guide written by Dan Kennedy promises to offer the reader unheard of sales advice and thought provoking ideas for sales success.

The number one reason for failure in selling is ego, Kennedy writes.

"The person with an inflated ego or with very fragile self-esteem (the two are connected) perceives refusal as rejection," the book says. "When someone says no to such a person, he or she takes it personally."

read all of Paula's story at MortgageDaily.com
(subscription required)

A Clear Eye for the Selling Guy

Genuinely caring about your customer will go along way in a competitive environment. If you can honestly show (they know when you are lying) that you care about helping your customer's business grow and prosper, you are likely to win that account for the long-term.

Tom Asacker, consultant and author of A Clear Eye For Branding, shares with readers of his blog A Clear Eye, sales lessons and a story of how one salesman got the deal by showing that he really did care.

read story from A Clear Eye .

5 Decisions Customers Make

Research has shown that for any major purchase there are five buying decisions a person needs to make, according to Duane Sparks founder of The Sales Board. Sparks shares with readers at Focus Publications those five decisions your customers will make when dealing with you.

  1. Do they "buy" you?
  2. Do they "buy" your company?
  3. What does your company do?
  4. What is it known for?
  5. Is it a good match for them?

read story from Focus Publications .

Honestly Selling

Honesty and selling should go hand in hand if you want to succeed in a long-term sales career. Allan Drury shares with readers of The Journal News one man's journey from new car salesman to general manager of a Honda Subaru dealership and takes a close look at the value of honesty and the serious "dos and don'ts" of selling.

"Be honest about your products, services, prices, delivery dates and everything else," Drury says. "Customers know when salespeople are lying."

read story from The Journal News .

Paula Parisot reports news and reviews sales books for MortgageDaily.com.

articles by Paula Parisot

Email Paula at: PaulaParisot@CloserBlog.com

News By: MortgageDaily.com

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