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||Friday, April 27, 2007
The Customer's Always Right
Superior customer service has proven to increase sales for one company.
Forbes.com business writer Wiley Cotton interviews
a franchise owner that vowed to give extraordinary customer
service in order to increase sales of an ailing retail
company. The company’s sales volume increased 50 percent
and orders have tripled since implementing its “fanatical
customer service” plan.
story from Forbes.com
possible to “always be closing” without
seeming pushy, isn’t it? Michelle Nichols, BusinessWeek's
Savvy Selling columnist and podcast host shares some
insight on how to always work on the closing without
scaring your prospect away with some heavy hitting advice.
story from BusinessWeek.com
Stop to Sell the Roses
can be a rough career, mentally. But you can keep the
sales flowing by taking the time to de-stress yourself
once in a while so those mental challenges aren’t so
Laura Laaman, “Selling More” columnist and sales trainer,
shares with readers at bizjournals.com practical
ideas of how to pamper yourself and the benefits of
story from BizJournals.com
Your Sales Relationships
yourself to the customer doesn’t always mean talking
sales. An important factor in developing a business
relationship is getting to know the customer outside
of “the sale” and showing them they can trust you, as
Dave Kahle, sales book author and trainer, shares with
readers at SalesVantage.com personal insight
on how he develops sales relationships that blossom
into lucrative partnerships.
story from SalesVantage.com
Lead Your Own Way
enhance your sales lead system, there are plenty ways
to add to the lead pile without incurring high costs.
You can increase your return on investment by adding
some simple networking techniques.
Biba Pedron, marketing author and consultant shares with readers at Promotion World 16 practical ways to generate additional leads.
story from Promotion World
Myth or Truth?
a world full of sales advice, where a new sales book
sits on every corner and each expert claims it’s best
to sell this way while another says it’s that way, it's
easy to get overwhelmed. Some advice eventually perpetuates
manipulative techniques and ideals that in the short-term
might bring about a few more sales but in the long run
will cost you potentially lucrative sales relationships.
Kelley Robertson, author of Stop, Ask, and Listen:
Proven Sales Techniques to Turn Browsers Into Buyers
shares with readers at BusinessKnowHow the
7 myths of selling that when used will invariably cut
your career short.
story from BusinessKnowHow.com
the lead management process can lead to higher conversion
rates, according to an article on destinationCRM.com.
Coreen Bailor shares with readers the compelling statistics that show how automation can positively impact lead conversion. “Automating lead-to-sales conversion initiatives can improve the number of quality leads, give a shot in the arm to marketing ROI, and trim sales cycles.”
story from Destinationcrm.com
Telling Tales = Sales
is an integral part of selling and succeeding according
to veteran salesman, Jason Felts. Stories help build
rapport, trust and familiarity.
Felts shares with readers of The Green Sheet the why and how you should use stories in your sales process if you want to be a top performer.
story from Green Sheet
the selling process simple by narrowing it down to two
questions the customer will be asking of you, says Michelle
Nichols, BusinessWeekOnline sales columnist.
Those two questions are, “Can you do the job, and can you do the job for me?”
Nichols helps salespeople figure out how they can best answer those questions by first asking the customer a set of questions of their own.
story from BusinessWeekOnline
succeed in sales one must continue to grow and evolve,
according to one sales trainer and author. Hal Beck
shares with readers at BizJournals what to
do so the sales mind does not stagnate. Give a little
to get a lot.
“It really comes down to how much you want to invest in yourself,” Beck writes. “Not just money, but a little time, and then sit back and delve into the huge unlimited world of sales and information to better yourself in this incredible profession we call sales!”
story from BizJournals
secrets to successful cold calling are revealed when
Michelle Nichols interviews Warren Greshes, author of
The Best Damn Sales Book Ever. Greshes hands
over tips and strategies that can help you make your
cold calling efforts more effective.
Hear what these “Savvy Selling” experts have to say
in the podcast at BusinessWeekOnline.
story from BusinessWeekOnline
read hundreds more
sales stories in archived blog entries
Paula Parisot reports news and reviews sales books for MortgageDaily.com.
by Paula Parisot
Email Paula at: PaulaParisot@CloserBlog.com
News By: MortgageDaily.com