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Sales Stories & Insight
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Last Updated Friday, April 27, 2007 07:11 AM Texas Time

Paula Parisot's
Blog Column
photo of Paula Parisot

April 21, 2007

The Customer's Always Right

Superior customer service has proven to increase sales for one company.

Forbes.com business writer Wiley Cotton interviews a franchise owner that vowed to give extraordinary customer service in order to increase sales of an ailing retail company. The company’s sales volume increased 50 percent and orders have tripled since implementing its “fanatical customer service” plan.

read story from Forbes.com

Always Be Closing?

It’s possible to “always be closing” without seeming pushy, isn’t it? Michelle Nichols, BusinessWeek's Savvy Selling columnist and podcast host shares some insight on how to always work on the closing without scaring your prospect away with some heavy hitting advice.

read story from BusinessWeek.com

April 19, 2007

Stop to Sell the Roses

Sales can be a rough career, mentally. But you can keep the sales flowing by taking the time to de-stress yourself once in a while so those mental challenges aren’t so overwhelming.

Laura Laaman, “Selling More” columnist and sales trainer, shares with readers at bizjournals.com practical ideas of how to pamper yourself and the benefits of doing so.

read story from BizJournals.com

Growing Your Sales Relationships

Selling yourself to the customer doesn’t always mean talking sales. An important factor in developing a business relationship is getting to know the customer outside of “the sale” and showing them they can trust you, as a person.

Dave Kahle, sales book author and trainer, shares with readers at SalesVantage.com personal insight on how he develops sales relationships that blossom into lucrative partnerships.

read story from SalesVantage.com

April 16, 2007

Lead Your Own Way

To enhance your sales lead system, there are plenty ways to add to the lead pile without incurring high costs. You can increase your return on investment by adding some simple networking techniques.

Biba Pedron, marketing author and consultant shares with readers at Promotion World 16 practical ways to generate additional leads.

read story from Promotion World

April 13, 2007

Myth or Truth?

In a world full of sales advice, where a new sales book sits on every corner and each expert claims it’s best to sell this way while another says it’s that way, it's easy to get overwhelmed. Some advice eventually perpetuates manipulative techniques and ideals that in the short-term might bring about a few more sales but in the long run will cost you potentially lucrative sales relationships.

Kelley Robertson, author of Stop, Ask, and Listen: Proven Sales Techniques to Turn Browsers Into Buyers shares with readers at BusinessKnowHow the 7 myths of selling that when used will invariably cut your career short.

read story from BusinessKnowHow.com

Automatically Convert Leads

Automating the lead management process can lead to higher conversion rates, according to an article on destinationCRM.com.

Coreen Bailor shares with readers the compelling statistics that show how automation can positively impact lead conversion. “Automating lead-to-sales conversion initiatives can improve the number of quality leads, give a shot in the arm to marketing ROI, and trim sales cycles.”

read story from Destinationcrm.com

April 12, 2007

Telling Tales = Sales

Storytelling is an integral part of selling and succeeding according to veteran salesman, Jason Felts. Stories help build rapport, trust and familiarity.

Felts shares with readers of The Green Sheet the why and how you should use stories in your sales process if you want to be a top performer.

read story from Green Sheet

April 9, 2007

Simplified Selling

Keep the selling process simple by narrowing it down to two questions the customer will be asking of you, says Michelle Nichols, BusinessWeekOnline sales columnist.

Those two questions are, “Can you do the job, and can you do the job for me?”

Nichols helps salespeople figure out how they can best answer those questions by first asking the customer a set of questions of their own.

read story from BusinessWeekOnline

Keep On Learning

To succeed in sales one must continue to grow and evolve, according to one sales trainer and author. Hal Beck shares with readers at BizJournals what to do so the sales mind does not stagnate. Give a little to get a lot.

“It really comes down to how much you want to invest in yourself,” Beck writes. “Not just money, but a little time, and then sit back and delve into the huge unlimited world of sales and information to better yourself in this incredible profession we call sales!”

read story from BizJournals

You're Getting Warm…

The secrets to successful cold calling are revealed when Michelle Nichols interviews Warren Greshes, author of The Best Damn Sales Book Ever. Greshes hands over tips and strategies that can help you make your cold calling efforts more effective.

Hear what these “Savvy Selling” experts have to say in the podcast at BusinessWeekOnline.

read story from BusinessWeekOnline

read hundreds more sales stories in archived blog entries

  Paula Parisot reports news and reviews sales books for MortgageDaily.com.

articles by Paula Parisot

Email Paula at: PaulaParisot@CloserBlog.com

News By: MortgageDaily.com

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