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Sales Stories & Insight
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Last Updated Wednesday, May 9, 2007 07:11 AM Texas Time

Paula Parisot's
Blog Column
photo of Paula Parisot

May 9, 2007


Let Me Tell You Why

Honesty may be the best buying policy out there, according to a copywriting guru. Yanik Silver, notoriously known for his brash outbursts, shares with readers at Healthy Wealthy-n-Wise copywriting secrets that are shown to increase sales.

Giving the customer a good reason why they should buy your products increases their likelihood to make that purchase, Silver reveals.
read story from HealthyWealthyNWise.com




May 7, 2007


Follow the Market

Know your market by staying abreast of any trends or cultural changes that will affect it. A key element to sale success lies in being flexible and adapting easily and quickly to change. Customer surveys and up-to-date reports can keep your focus in line with what your target market wants.




What's Your Combination?

The reasons a person excels in sales varies. For some, it is their persistence and passion, for others it is knowledge and determination. Whatever it is that drives you might be enough to take you to the top rungs of your company. Usually it is a balanced combination of skills, passion and habits that salespeople acquire over time that take them to the top.

Harvey Mackay shares with readers at TimesUnion.com the skills sales managers believe their employees should possess in order to be hired.

read story from the TimesUnion.com




May 4, 2007


Knowledge is Power

For added-value in your sales relationships you need to understand your clients business and go beyond the knowledge of just your products. If you can display the knowledge of an “expert” in the trade you are in, it adds value to your products.

John Morgan, sales rep and columnist, shares with readers at Kitchen & Bath Design News an interesting story of how expanding his knowledge benefits his clients and puts him in the position of an expert.

read story from Kitchen & Bath Design News




May 2 , 2007


Get a Bullseye

Understanding who fits into your target market is the first step to seeking out a sale. There is an automated approach to do just that now available from an Arkansas technology company. Companies benefit by its "on-demand targeting" which eliminates housesholds that are unlikely to respond to direct marketing campaigns.




Keep In Touch

Using a customer relationship management program ensures that customers are not forgotten. Sophisticated programs are now available to keep you organized; they can send out special notices, follow up letters and general correspondence to keep you top of mind for your customers.

Here's a Web-based techology that can do just that for you.




Leading the Way

Managing leads properly can maximize sales. The only way to maximize your efforts when using leads is to use a lead management system that tracks the arrival of, the process and the follow-up of that lead.

A West Coast software firm familiar with the mortgage industry has created a program that can manage your mortgage leads pipeline and keep the communication lines open with your clients -- all while enhancing your sales lead efforts.

read hundreds more sales stories in archived blog entries

  Paula Parisot reports news and reviews sales books for MortgageDaily.com.

articles by Paula Parisot


Email Paula at: PaulaParisot@CloserBlog.com
 

News By: MortgageDaily.com


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