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Sales Stories & Insight
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Last Updated Friday, May 25, 2007 07:11 AM Texas Time

Paula Parisot's
Blog Column
photo of Paula Parisot

May 25, 2007

Great Advice

“If you focus less on one way presentations and more on two way conversations, then customers will tell you what they want,” says Jim Goodnight CEO SAS Institute in an interview with Stuart Lauchlan, news and analysis editor of MyCustomer.com.

Goodnight shares more great advice for salespeople with Lauchlan, including the aspect that it’s the salespeople that create the unique long-term relationships for success.

read story from MyCustomer.com

Avoid Sand Traps

Who knew that learning the game of golf could increase sales? It has made such an impact that some colleges and universities are offering business-oriented instruction in the sport.

Some executives make their best decisions on the course, according to Anne Stuart. Stuart shares with readers at Redmond Channel Partner Online the reasons why you should learn to golf and some great tee-time tips and on how to integrate the sport with your sales process.

read story from Redmond Channel Partner Online

May 24, 2007

Turn The Tide

Transforming customers into loyal repeat business takes one bad turn…If a customer lodges a complaint this is your opportunity to really win them over.

As John Mehrmann explains at BusinessKnowHow.com a bad experience can actually be good. If the customer is taking the time to complain, then take the time to make it right and gain a customer for life.

read story from BusinessKnowHow.com

Just Do It

You can know your product inside and out, be organized, punctual and well groomed, but if you have sales call reluctance, none of the other stuff matters. Taking action is what matters.

Manage Smarter offers an excerpt from George W. Dudley and Dr. John F. Tanner’s new book The Hard Truth About Soft Selling. The pair takes an in-depth scientific look at how sales call reluctance can ruin a sales career.

read story from IncentiveMag.com

May 23, 2007

Notable Advice

Keeping in touch with prospects and customers will help you outsell your competition. Sending a simple note lets them know you care, while their current salesman is asleep at the wheel you are reaching out, keeping yourself top of mind.

Michael Kaselnak shares his true story of success with readers at SalesVantage.com. Learn how he created his multi-million dollar company just by writing notes to his customers.

read story from SalesVantage.com

May 21, 2007

White Paper Analyzes Key Sales Principles

Some essential principles are necessary to succeed in sales, according to a new White Paper on improving personal sales.

read story from MortgageDaily.com

Automatically Leading the Pack

Customer relationship management is getting easier to handle with the help of automated services that drop leads at your door, help you organize them, follow-up with them and close them. If you don't already use a CRM system, nows the time to check it out.

Automatically Remember

Keeping track of the little details from sales meetings can be tedious. Now, taking notes is as easy as picking up the phone.

Terry Brock shares with readers of Portland Business Journal the benefits of using a service such as TeleNotes to keep up with those little details that can mean so much. Brock shares the importance of getting to know those customers beyond just a buyer/seller relationship.
read story from Portland Business Journal

Care Enough to Get the Business

Caring about the customer begins with that very first interaction. You need truly want to help that person out who is seeking your assistance.

Louis Columbus, a writer for E-Commerce Times shares with readers his experience with a company that showed it cared enough to send the very best and why they will get his business again in the future.
read story from E-Commerce Times

read hundreds more sales stories in archived blog entries

  Paula Parisot reports news and reviews sales books for MortgageDaily.com.

articles by Paula Parisot

Email Paula at: PaulaParisot@CloserBlog.com

News By: MortgageDaily.com

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