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Sales Stories & Insight
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Last Updated Friday, July 27, 2007 4:15 PM Texas Time

Paula Parisot's
Blog Column
photo of Paula Parisot

July 27, 2007

The Spirit of Giving
Which do you think would garnish you more appointments; asking your client if you could come by talk to them about a new product or asking them if you could stop by and educate them on a new trend that directly affects their business?

You know it is important to get in front of the customer, but it doesnít mean that every time you do you have to be pushing your products or services. Educating the customer is a way to adopt value-added selling. Give them more and you will get more in return.

Chet Holmes, author of The Ultimate Sales Machine shares with readers at American Chronicle the importance of educating your clients as well as other three great marketing strategies.

read story from American Chronicle

July 26, 2007

Customer Retention Services
Staying in the minds of customers is essential in generating repeat business, according to two companies that manage the process for salespeople.

read story from MortgageDaily.com

Make It Tangible
Salespeople everywhere should be aware that they are not just selling their service or product but selling the experience. And if you are selling a service, what does that client have in front of him that reminds him of what a smart buy he had with you?

It makes sense to add a tangible reminder, doesnít it?

Kevin Stirtz, developer of the ďBlow Up Your BusinessĒ concept shares with readers at Business Know-How the importance of adding to the experience of selling a service.

read story from Business Know-How

Have Fun
Speaking of selling the experience, itís best that your clients have fun with you and your time together, if possible. If you can entertain them, in a matter of speaking, they will anticipate their visits with you.

Joe Calloway shares his views of having fun and the benefits it has for your clients with Michelle Nichols on her Savvy Selling podcast at BusinessWeek.

read story from BusinessWeek

Referral Tips
Apart from a client calling you for your services, referrals are the best leads out there. A surefire process should be put in place for you to garnish this invaluable data for future sales.

Mark Sanford, business development coach, shares with readers at SalesVantage.com seven steps to building up those referrals.

read story from SalesVantage.com

July 23, 2007

A Lifetime of Success
Successful salespeople typically enjoy success in most areas of their lives and there is a reason for that. ,

According to an article in SellingPower.com there are certain philosophies in a personís life that lead them to success Ė focus, taking responsibility, purpose and written goal setting are just a few.

read story from SellingPower.com

For the Good of Your Career
Sales and ethics go hand in hand, donít you agree? If you want to develop long-term customer relationships you have to have morally-focused professional ethics.

Should you not have the customerís best interest in mind, you wonít have that customer very long and the sales process will continually cycle itself with having to find new prospects. In short, you will be wasting your time and doing no one a favor by letting greed run your agenda.

Carolyn Kepcher, Trumpís former right-hand lady, shares with readers at NY Daily News how to find the road to success.

read story from NY Daily News

read hundreds more sales stories in archived blog entries

  Paula Parisot reports news and reviews sales books for MortgageDaily.com.

articles by Paula Parisot

Email Paula at: PaulaParisot@CloserBlog.com

News By: MortgageDaily.com

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