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Last Updated Tuesday, August 9, 2006 07:12 AM Texas Time

Paula Parisot's
Blog Column
photo of Paula Parisot

August 9, 2006

Simple Speak

Enthusiasm for what you sell is important to your motivation but be careful not to overdo it. Sales trainer Tom Richard shares with readers of the Toledo Free Press a tale of how over-enthusiasm might actually cost you the sale.

Richard also stresses the importance of using language that is easily understood by your customers. Remember, they usually aren’t familiar with your office slang or certain industry jargon you have become accustomed to.

read story from Toledo Free Press.

August 8, 2006

Get Noticed

Becoming a resource for your prospects/clients and being seen as an expert are two great ways to increase your sales. Sharing your knowledge via newsletters, seminars or mail-outs is an excellent way to stay top of mind with your clientele.

Chet Holmes shares with readers of American Chronicle some ideas to put you in front of your prospects and increase sales.

read story from American Chronicle.

August 8, 2006

Are You Listening To Me?

The importance of listening to your prospects can never be understated. Don’t just hear them, listen to them and they will assist you in the selling process.

Norm Brodsky, a veteran entreprenuer shares with readers at Inc.com a lesson in listening and how he “sold” one salesperson on the idea of really listening.

read story from Inc.com.

August 3, 2006

Searching for Sales?

A sale first begins with finding the right person to sell to, the perfect prospect. To find those perfect prospects you need to make sure you are looking in all the right places.

Rhonda Abrams, author of The Successful Business Plan: Secrets & Strategies shares with readers at Inc.com the best places to look to increase your sales and how they can work for you.

read story from Inc.com.

August 2, 2006

Don't just sell -- make it easy to buy!

If you work in retail sales you will find this article especially helpful. But no matter what field of sales you work in, the message is the same -- make the buying process as easy as possible for your clients.

Equip the prospect with what they need to make the simple decision that buying from you is a wonderful experience, and you will create loyal customers. Convenience, uniqueness, and thoughtful guidance are just a few things that customers are looking for.

Philadelphia Daily News posts the 10 commandments for 21st century retailing in “Macy’s: Want to know the real way to shop?”

read story from Philadelphia Daily News.

read hundreds more sales stories in archived blog entries

  Paula Parisot reports news and reviews sales books for MortgageDaily.com.

articles by Paula Parisot

Email Paula at: PaulaParisot@CloserBlog.com

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