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Last Updated Tuesday, September 11, 2006 07:11 PM Texas Time

Paula Parisot's
Blog Column
photo of Paula Parisot

September 11, 2006

Play Nice!

Don’t mistake confidence for arrogance and come off as a snob if you want to increase sales. People don’t want to be treated in a condescending way and it shows.

Retail reporter Marina Strauss shares with readers of The Globe and Mail a story of how one retailer increased their sales just by addressing the attitudes of those who greeted their customers.

read story from The Globe and Mail.

September 11, 2006

Put People First

Seeing your sales career as being in the “people business” can help you establish better quality relationships, according to Tom Hopkins, noted sales trainer.

“You’re in the people business, and learning to make people feel important and cared about will help you make both the initial sale and long-term sales over the course of time,” Hopkins advises readers at Entrepreneur.com.

read story from Entrepreneur.com.

September 9, 2006

Selling Styles

Whatever type of personality you have can be suitable for selling, as long as you realize how your prospects perceive you and understand how to tailor your personality accordingly.

Barry Farber gives readers at Entrepreneur.com an overview of the different types of sales personalities, what works for them and what doesn’t.

read story from Entrepreneur.com.

September 9, 2006

Body Talk

Body language is the channel, which a majority of our communication flows. The spoken word accounts for about seven percent of the communication process, according to studies.

NLP (Neuro Linguistic Programming) is explained as “a system for understanding how people organise their thinking, feeling, language and behaviour in the different contexts of their lives,” as stated in an article on icSurreyOnline. Hints to understanding how to incorporate NLP into your sales process are discussed.

read story from icSurreyOnline.

September 3, 2006

Marketing to Women

Women influence sales more than statistics show. When men stop short in the sales process, ie. “wherever…just get me the best for the best price” women continue to make the decisions that affect their sales experience.

How this process has affected sales at one car dealership is well documented by Michelle Krebs in Twist at Freep.com.

Krebs interviews Gordon Chevrolet General Manager Susan Ianni to get the inside scoop how she turned the dealership into a sales success.

read story from Freep.com.

September 3, 2006

Marketing and Sales, Hand-in-Hand

Adding a marketing plan to your sales process might be just what you need to increase volume. If nothing else, Kim Gordon’s “Improve Sales With a Marketing Plan” might spark some new ideas on how to gain additional leads.

Gordon explains the five parts of a marketing plan to readers at Entrepreneur.com.

read story from Entrepreneur.com.

read hundreds more sales stories in archived blog entries

  Paula Parisot reports news and reviews sales books for MortgageDaily.com.

articles by Paula Parisot

Email Paula at: PaulaParisot@CloserBlog.com

News By: MortgageDaily.com

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