| September 14, 2007|
A Pleasing Experience
Here is a great reminder that you are selling
more than just a product, you are selling an experience. Go for the feeling
it gives them to do business with you, not just sell them a mortgage or a
software program or a car. Give more, differentiate yourself.
Deborah Smith tackles the issues of creating a richer customer experience
with readers at CEPro.
read story from CEPro
Make the buying experience fun and you’ll get
more sales. An interesting thought to ponder, if you make it fun and easy
to buy from you, who wouldn’t want to be a customer?
Michael Dalton Johnson, author of Top Dog Sales Secrets shares with readers
at SalesVantage power tips on how to enhance the sales process.
read story from SalesVantage
September 11, 2007
Top 10 Sales Mistakes
There are some sales mistakes that are
repeatedly made and some that we just forget to address. It’s helpful
to get a reminder now and then about what we should and shouldn’t be
doing to win our customers over.
According to an article at BizJournals by AllBusiness.com, every
salesperson can make mistakes, no matter what their industry or skill level.
Here are the top 10 they have found.
read story from BizJournals
Shorten the Sales Cycle
Listen to your customers first before handing
them your pitch. If you begin your sales process by addressing what your
product features BEFORE finding out what your customer needs, you are in for
a long and tedious sales process.
Jeffrey Thull explains to readers at Inc.com that you can shorten the sales
cycle by listening and then educating your customer instead of first ranting
about how good your product does this and that.
read story from Inc.com